Landrover RWC 2015

Early in 2015 Flint Head Coach Aled Davies was contacted by representatives of Landrover and asked to comment upon what made Flint RFC tick. The stories retold by Aled obviously rang true with their visions of grassroots Rugby, and we asked to take part in the Landrover global #WeDealInDeal campaign for the RWC 2015. Two days of filming in May 2015 resulted in the film below...

Landrover press release included the following:...

'Building on its Official Sponsor status for Rugby World Cup 2011, Land Rover has used its 20 year heritage within rugby at all levels around the world to create a fully integrated brand campaign which puts grassroots rugby at its heart having identified these three Rugby clubs. 

Land Rover will champion the people and players of Halifax RUFC, Clwb Rygbi y Fflint and Isle of Mull Rugby Club that are the heart and soul of the Game. Each club has a unique story to tell and Land Rover has captured these stories in an emotive campaign that delves into the values that set Rugby apart and celebrates the clubs and people who are at the heart of the Game.'

Laura Schwab, ‎Marketing Director Jaguar Land Rover UK said: “We have deliberately chosen to shine the spotlight on some of the smallest, most remote, most deserving rugby clubs around the world. At Land Rover, we have a long history of supporting rugby from the grassroots up and we share many of the values that also sit at the heart of the game. Our unique #WeDealInReal campaign aims to put grassroots clubs, and the remarkable characters who represent the true spirit of the game, on the global stage, by telling their stories to an international audience.”

Schwab continued, “To dedicate our media for the third biggest sporting event in the world to a variety of small clubs may be viewed by some as an unusual approach; but we feel it’s important to show our commitment to all levels of the game.”

Clwb Rygbi Y Fflint’s love of the game, sportsmanship and team spirit perfectly exemplify the essential elements of grassroots Rugby. A collaborative, player-run club, everyone takes turns at everything, the perfect metaphor for the spirit of the team being the old bus – known as the ‘fun bus’ – that the whole team has to push to get started to take them to away games. Just like Flint though, the bus always comes through and gets them to the game on time.

Clwb Rygbi Y Fflint club coach Aled Davies: “For Land Rover to have recognised our dedication and commitment to the Game is a huge honour for us. There is an amazing sense of togetherness at Flint as we all muck in and get our hands dirty with whatever tasks are needed. We insist on travelling together as it makes us stronger as a group and if pushing the ‘fun bus’ is the only way to do it, so be it!”

The #WeDealInReal advertising campaign will launch in the UK on September 18, coinciding with the Rugby World Cup 2015 Opening Ceremony and England’s first match, taking place at Twickenham. Seven official host broadcaster partnerships have been agreed which will see #WeDealnReal content shown in the UK (ITV), Ireland (TV3), France (TF1), Italy (Sky Italia), South Africa (Super Sport), Japan (J Sports) and Australia (Fox Sports).